Delta Air Lines

Social Soul - 2016

During SXSW Interactive 2016, Delta partnered with Fast Company to be a part of Fast Company Grill. Within the space, Delta showed their innovation with Social Soul. 

• Social Soul utilized technology to match people based on their social presence. 

• The custom built booth showed a sequence of your posts followed by your match, with mirrored walls to create an immersive experience. 

• The Social Tree, showed crowd generated social posts in real time as they experienced the space. 

• Over 6000 people through the experience. 

• Amplified presence by Fast Company as well as other tech media outlets.