Blue Point Brewing

IPA Launch - 2019

Launching a new brand in New York is never an easy task. Creating a beer that identifies with the city is even harder. Blue Point Brewing’s “The IPA” was set to be that beer. Starting with the directly NYC branding, it was created to be New York’s IPA.

To launch it, we decided to take over one of the best up and coming venues in New York, Avant Gardner and teamed up with Matt and Kim to throw an all day party for the ages. Recreating traditional New York City inside an old warehouse, and giving people the beer that will resonate with them across the whole city.