Nike

All Star Weekend - 2015

 

In connection with the 2015 New York All-Star Game in Madison Square Garden, Nike took over the vacant retail space to open a limited time House of Hoops location. While investing over $5 million to renovate the space to create a pinnacle shopping experience.  

  • 8000 square foot retail space takeover. 

  • Full retail operation with limited releases and stock.   

  • Customization station to get special edition apparel and shoes. 

  • Programming with athletes to experience the location and draw crowds. 

  • Custom fabricated fixtures and installations linking the store to the roots of NYC basketball. 

unnamed-6.png
NikeASW1.png
Screen Shot 2017-09-18 at 10.42.32 PM.png
unnamed-5.png

Jordan Brand

All Star Weekend - 2015

 

Over at the Barclay Center, Jordan Brand opened up a one-of-a-kind pop up on Atlantic Avenue. The store was utilized as retail location for new and re-released deadstock shoes as well as a programming including friends of the brand. 

  • Full retail location for the All-Star Weekend. 

  • Programming including New York local stars and Jordan Brand athletes.   

  • Custom lasered sneakers and packaging. 

  • Full calendar of releases to keep the hype around the store. 

  • Great location to utilize the buzz around All-Star weekend.

JordanASW1.png
unnamed-9.png
unnamed-8.png
unnamed-7.png