Nike

Canal Street Pop Up - 2013

In an effort to amplify Nike’s presence and influence in NYC culture, Nike launched an true-to-form sneaker head pop-up. Programmed with random sneaker drops and appearances by sponsored athletes, it was a hot spot on a weekly basis.

• Fully converted two Canal Street storefronts; one customization lab, one retail space.

• Weekly inventory and marketing turnovers.

• One of a kind customization items, only available in that space.

• Weekly releases of dead stock items, with lines around the block.

• A real tribute to the lost culture of NYC sneaker culture.